Client: San Francisco Opera
Project: Ring Cycle Campaign Image (2011)
Role: Art Director, Designer & Photo-Illustrator
Firm: Mission-Minded
Awards: Graphic Design USA’s 2011 “American Graphic Design Awards”
Description: Through meetings with Director Francesca Zambello and General Manager David Gockley, we discussed the defining messages of the upcoming SF Opera production. From that I distill down the essence to create the iconic brand image and logotype. This set the visual language and tone for all subsequent online marketing and print collateral, which we helped shepherd initially. The first image was the final, selected concept and execution. All following images were concepts.

Comprised of 15 Different Images